Up Models OpenCpu (Mirror) GeoMarketing Rstudio Shiny

Customer Acquisition Ressources (adapted from Kumar & Peterson, 2012)

• Customer Acquisition Data.xls (from Kumar & Peterson, 2012)
• Customer Acquisition- SAS Code.doc (from Kumar & Peterson, 2012)
• Customer Acquisition-R Code CH3.R (contributed by M. Calciu)
• Chapter 3_DataDescription.doc (from Kumar & Peterson, 2012)
• Stats in CRM_chapter_three.pdf (from Kumar & Peterson, 2012)

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