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Marketing Models with R

this site uses RStudio Shiny

• original Shiny Tutorial examples
• Spatial marketing (blocks shiny-server sometimes, which recovers later on !!)
• Customer probability of being active
• Marketing Response
• Marketing Response Scenarios
• RFM Scoring
• Customer Lifetime Value Table - (variable) Retention model (lost for good)
• Customer Lifetime Value Table - Retention model (lost for good)
• Customer Lifetime Value Table - Migration model (always a share)
• Text Mining Amazon Reviews
• Social Mining Twitter
• SEntiment Analysis Amazon Reviews
• Hypothesis Tests